7-ELEVEN: HOT DOG DEMOCRACY
In 2016, the tyrant known as the "Burger King" decided to get in the hot dog game.
One problem: 7-Eleven does hot dogs bigger and better.
With an affordable price and free toppings, the 7-Eleven Big Bite is the people's hot dog.
We let the world know and the world responded.
Full page ads in the New York Times and USA Today declared our position as the hot dog leaders.
Tweets from the 7-Eleven twitter handle continued the conversation on social media.