EyeBuyDirect is an online-only glasses retailer.
Like every company of its kind, they kept saying the same things.
"BOGO" "20% OFF!" "REFER A FRIEND"
They asked us to help them stick out by developing a personality and brand message.
Together, we took on an outlook of optimism.
Glasses change how you see the world and how the world sees you.
EyeBuyDirect. It's how you frame it.
A digital brand campaign that gave them a new voice.
For more functional messaging,
we created our "EyeBuyGuy" to demo with personality. Yeah, he's cute.
We even used our EyeBuyGuys to answer the most frequently asked questions, as told to us by data.
These videos were then targeted at users during their search.