Creative Work
Arby’s Free
Sandwich Month
The Internet is full of jokes, excuses, and more jokes about eating Arby’s. So we made it as easy possible to eat Arby’s with Arby’s Free Sandwich Month. And we did it by unveiling the man behind the Arby’s voice to confront those haters face-to-face.
The deal that spanned all of April was supported by broadcast TV, out of home, paid social, banners, and a full social campaign aimed at making haters try Arby’s for the first time.
Cuisinart
starving artist
As the one brand that literally has the word “art” in its name, we created a social-first campaign bringing two true artists together: one is a passionate home cook hungry to learn everything there is to know about the culinary arts, and the other is a literal starving artist straight from a time machine.
AT&T Codes
of Culture
A nation-wide campaign that empowered people to celebrate and define their area codes.
It started in NY, LA, Chicago, and Atlanta with hyper-local billboards, then expanded to a social activation, a series of digital films, and Code Day events in each city.
Cannes Silver Lion for Cultural Insight
Cannes Silver Lion for Co-creation & User Generated Content