Now that’s what I call ARBY’S
After 4 years of working with such a prolific client, here are some of my favorite bits that deserve a highlight, just not a whole page.
Brown Sugar Bacon
It was the long-awaited return of Arby’s Brown Sugar Bacon Sandwiches, and with 12 half-strips of bacon in every sandwich, we wanted to lean into every mesmerizing detail. Like a bacon siren calling to your meat-loving brain.
Chicken Nuggets feat. ZaZa
Arby’s launched a new Kids Meal featuring every kid’s favorite food: chicken nuggets.
To announce it to young fast food lovers everywhere, we launched it with a $1 deal and our favorite dancer/influencer/fashionista, 6-year-old ZaZa.
Ultimate Holiday Classics
For a fun holiday promo, we imagined Arby’s most iconic classics as a Christmas album compilation, sung by the voice himself, Ving Rhames.
BEEF WEEK
x wwe
Beef Week happens every year. It’s unbelievable: 5 roast beef sandwiches for $5???
This year we got to partner with WWE to really beef it up. Championship belts, shirt tearing, beefs between wrestlers, all in the name of Arby’s Beef Week.
