Arby’s
Free Sandwich MOnth

Get any sandwich for free, every week for a whole month. No catch.

Arby’s needed to shake people out of their pre-conceived notions that it was a boring one-trick pony. It was an unprecedented deal, so we did something else unprecedented: we brought the voice out from behind the curtain. Ving Rhames, known for his role as Marsellus Wallace in Pulp Fiction, Luther Stickell in the Mission: Impossible franchise, and as the voice of “We Have the Meats” for the last decade.

We confronted Arby’s internet haters IRL, flying them into our studio to eat sandwiches under duress with the Try Detector Test.

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Arby's: Diablo Dare