Creative Work
Arby’s Free
Sandwich Month
The Internet is full of jokes, excuses, and more jokes about eating Arby’s. So we made it as easy possible to eat Arby’s with Arby’s Free Sandwich Month. And we did it by unveiling the man behind the Arby’s voice to confront those haters face-to-face.
The deal that spanned all of April was supported by broadcast TV, out of home, paid social, banners, and a full social campaign aimed at making haters try Arby’s for the first time.
Effie Bronze in Restaurant Category
Cuisinart
starving artist
As the one brand that literally has the word “art” in its name, we created a social-first campaign bringing two true artists together: one is a passionate home cook hungry to learn everything there is to know about the culinary arts, and the other is a literal starving artist straight from a time machine.
AT&T Codes
of Culture
A nation-wide campaign that empowered people to celebrate and define their area codes.
It started in NY, LA, Chicago, and Atlanta with hyper-local billboards, then expanded to a social activation, a series of digital films, and Code Day events in each city.
Cannes Silver Lion for Cultural Insight
Cannes Silver Lion for Co-creation & User Generated Content
welcome
to your walmart
In 13 delightfully refreshing broadcast/OLV spots, we created a campaign told the nuanced, personal stories of how the Walmart app and website help customers live their best lives this summer — whatever that may look like. Because Walmart doesn’t just have everything. They have your thing.
Arby’s x
AC Barbeque
In this collab, comedians Anthony Anderson and Cedric The Entertainer put their taste buds together to create their own signature sauces to pair with Arby’s smoked meats.
NBA
Christmas
Day
In a quick turn commercial for the NBA, we used existing footage in a new, festive way, re-recording a classic carol with R&B singer Normani.